It’s kit season and the latest footballing giant to drop their 2020/21 jerseys are recently crowned Serie A champions Juventus – and they haven’t disappointed.
The Italian powerhouse have teamed up with adidas to create a kit that, according to adi, represents the evolving spirit of a club while still being respectful of its traditions. The updated jersey sees a classic aesthetic given a modern refresh, inspired by the world of modern art.
The jersey sees the reappearance of the iconic black and white panelling, following the much debated split design of recent seasons. When deciding the approach for the 2020/2021 tournaments and leagues, adidas wanted to provide a fresh take on the stripes that have long represented unity between fan and player, past and present.
Buy Juventus’ new home and goalkeeper kits now on the club’s store!
Taking inspiration from the unity of art and football – and their shared celebration of creativity and identity – the resulting jersey reimagines the classic stripes with a unique brushstroke approach on its front and sleeves. Adding elegance to the iconic black and white, the colour gold is prevalent throughout the kit, included within the brushstrokes, club crest and sponsor detailing.
The new home jersey will be worn for the first time on pitch from Saturday 1 August – the final Serie A fixture of the season – and will be available to purchase at the adidas online shop, the Juventus club and online store, as well as selected adidas stores, retailers and fashion stores from 30 July.