Juventus have announced that they have agreed a deal to extend their partnership with Allianz until 2030, having initially signed a stadium naming rights agreement with the insurance industry giant back in 2017.
Allianz will continue to hold the naming rights for the Juventus Stadium, but the new deal will include an official logo on the first team training kits, as well as some sponsorship rights for the women’s team.
Ahead of Juventus’ Coppa Italia semi-final first leg clash with AC Milan on Thursday evening, a deal has been struck that will see an
Giacomo Campora, CEO of Allianz S.p.A., said: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level.
“Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the First Team, as well as making an important commitment with the Club’s Women’s Sector.”