​Juventus have announced that they have agreed a deal to extend their partnership with Allianz until 2030, having initially signed a stadium naming rights agreement with the insurance industry giant back in 2017.

Allianz will continue to hold the naming rights for the Juventus Stadium, but the new deal will include an official logo on the first team training kits, as well as some sponsorship rights for the women’s team.

Ahead of ​Juventus’ Coppa Italia semi-final first leg clash with ​AC Milan on Thursday evening, a deal has been struck that will see an Allianz logo be present on the Bianconeri’s chests for their warm-ups and training sessions, a move that will remain in tact for the next ten years. The logo will accompany the team in every single training session and warm up as a permanent fixture on their training jerseys.

“We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry,” Giorgio Ricci, Juventus’ chief revenue officer, said on the club’s ​official website.

“This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30 June 2030.”

Giacomo Campora, CEO of Allianz S.p.A., said: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level. 

“Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the First Team, as well as making an important commitment with the Club’s Women’s Sector.”

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